GTM Research Creates Guide to Latin American Solar Market

BOSTON — To provide insight to the up-and-coming solar markets in the Latin American region, GTM Research, headquartered in Boston, has developed the Latin America PV Playbook, a guide to the region’s unsubsidized solar markets.

The three-part guide, consisting of the solar essential report, quarterly market update and project database, allows firms to gain a comprehensive look into the Latin American solar market. The solar essential report includes a 50-slide deck with charts and analysis, fundamentals by county, and a report of demand drivers. The quarterly market update provides project-level analysis, partnerships and financing, market leaders and strategies, and country- and regional-level forecasts. Finally, the project database includes a comprehensive listing of projects in each region, developers and suppliers, and timeline and costs. The project database is updated quarterly.

“The idea is that between these three services, this provides you with a playbook, so to speak, on everything you would need to know if you are examining or entering or already playing into the solar market in Latin America,” said Shayle Kann, senior vice president of research with GTM Research.

GTM Research hosted a webinar, entitled Latin America PV: Lessons Learned and Strategies for Success, to explain the need for such a guide and the region’s place in the growing international solar market. The demand for solar is becoming increasingly diffused throughout the global market, according to Adam James, solar analyst with GTM Research.

“Not only is the total pie growing year to year, but the total number of viable markets has increased and we believe that includes Latin America,” James said.
Currently, the top three markets in the Latin America region are in Mexico, Brazil and Chile. GTM Research believes the Latin American market will be 2 percent of the global solar demand over the next four years. Over time, more and more unsubsidized markets will materialize, James said, and companies should pay close attention.
“Doing business in the Latin American region gives companies valuable experience with what strategies will help them compete in these unsubsidized markets today and also in the future as more of them emerge,” James said.