Rosetta Awarded LEED For West Coast Office

NEW YORK— Rosetta, a customer engagement agency within the Publicis Group, has earned LEED certification for its West Coast hub in San Luis Obispo, Calif.

Opened in April 2013, the two-story, 48,000-square-foot facility houses almost 200 employees and features an open floor plan with natural light throughout. The building offers 11 conference room areas, a café, a lounge and a basketball court. The company also installed a 3,500-square-foot video and motion graphics production studio that produces content for clients, engaging customers through several platforms.

Locally designed by Garcia Architecture + Design and built by J.W. Design & Construction in conjunction with NKT Commercial LLC, the facility scored well for energy-efficient materials, including a highly insulated SIP exterior wall system, translucent vertical wall panels and efficient lighting that’s estimated to use 17 percent less energy than a standard building. The building also features water-conserving fixtures, showers and landscaping slated to save 300,000 gallons of water per year.

Additionally, more than 20 percent of the materials used were recycled materials produced regionally, including concrete, plants, carpet and paving. During construction, the building was also mechanically ventilated to exceed ASHRAE standards.

"Our San Luis Obispo office represents Rosetta’s desire to build a long-term, meaningful presence in the local community while providing our team members with a state-of-the-art environment that enables them to excel and drive some of the most innovative work of our time. We’re proud to call it home," CEO Tom Adamski said in a statement.

The San Luis Obispo location helps Rosetta attract high-profile clients that are looking for a technology-focused marketing program. The sleek style of the company’s building reflects the company’s state-of-the-art offerings.

"From the beginning, our design team was challenged to envision a facility that not only reflected Rosetta’s strong philosophy of environmental stewardship, but also synthesized the agency’s creative and collaborative culture into a sustainable and dynamic work environment," architect George Garcia, AIA, said in a statement.

Rosetta’s office has also implemented several programs for sustainable operations, including a comprehensive transportation management plan to reduce single-vehicle trips, a green cleaning program, sustainable landscape management, including integrated pest control, and sustainable hardscape management.

The company expects to reach the building’s maximum capacity of 300 by 2015 through the hiring of designers, developers, engineers and account managers.