Distinctly Green: Cardboard building kits fun for kids, safe for environment

Martina McConnon was looking for toys that were creative and that could be recycled. She found them in her native Germany and, in 2008, she founded Creative Toy Shop and began selling them in the U.S. The toys are cardboard building kits from which children can build anything from a dinosaur to a spaceship. Creative Toy Shop also sells eco-friendly paint for decorating the cardboard structures.