CHARLESTON, S.C. — Find a need and fill it. GreenWizard is one example of the stalwart business advice.
The company, which provides a cloud-based project management tool for building LEED-certified buildings, reached $8.75 billion in total construction project value. The venture-funded, five-year-old company added $800 million in construction value in just the four weeks ending mid-February.
“The reason GreenWizard is successful is that it has a great deal of utility,” said company spokesman John Wagner.
GreenWizard is a digital toolset that guides architects and contractors as they model LEED projects, keeping track of accumulated credits. Building owners, architects, engineers and contractors can use the Workflow Pro solution at any phase of a building project.
GreenWizard also provides a massive product database.
“When you go to spec a window or a floor or adhesive or roofing or tiles or the driveway asphalt, you are actually picking from brand-name products in the database that have LEED credits associated with that database record. You are basically building and modeling a LEED project profile,” Wagner said. “It’s marching you through a certain detailed process, step-by-step.”
The cost for using GreenWizard is minimal as the business model is based on its integrated advertising programs. GreenWizard offers building product manufacturers premium ad placements, targeting the ad at the point of procurement.
“People that see the ad are 26 times more likely to look at it and six times more likely to buy it if they are presented within their work flow at the appropriate time with an ad,” Wagner said.
The company’s LEED online partnership with U.S. Green Building Council (USGBC) simplifies the process for certification as it allows users to submit the entire job to USGBC with all the required documents with one click.
“All of this is to draw in larger and larger numbers of users and bigger and bigger value of jobs, which GreenWizard has done very successfully,” Wagner said.
The service continues to add modeling capability enhancements. Architects can now model multiple LEED credit design assessments for a particular project, and revise and compare them to see which one creates the best results.
“Modeling capability is getting more and more sophisticated, so that you are basically virtually modeling how the building will perform and then able to tune it,” Wagner said.