The Roof Coatings Manufacturers Association (RCMA) has selected Matt Coffindaffer as its new executive director. RCMA is the national trade association representing manufacturers of asphaltic and solar reflective roof coatings and the suppliers of materials, equipment, and services to the industry. Coffindaffer is a certified association executive and has several years of experience working in Washington, D.C., in association management. Coffindaffer has served as executive director of the OpenTravel Alliance and led strategic initiatives for a number of associations including the American Society of Association Executives (ASAE), the National Pest Management Association, and the National Council of Agricultural Employers. He is a 2016 recipient of the Association Forum USAE 40 under 40 and an ASAE NextGen alumni. Coffindaffer completed both his undergraduate degree and MBA from West Virginia University in Morgantown, W.V.
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